A/B testing helps improve conversions by testing different designs or content.
A/B Testing Explained
Why A/B Testing Matters
Data-driven improvements increase performance.
Where You'll Come Across It
Marketing tools.
Practical Example
Testing two button colours.
Frequently Asked Questions
What should I A/B test on my website?
Start with elements that directly affect conversions: headlines, call-to-action buttons, form layouts, hero images, and pricing presentation. Test one element at a time so you can clearly identify what made the difference.
How long should an A/B test run?
Long enough to reach statistical significance, which usually means at least two weeks or a few hundred conversions per variant. Ending tests too early leads to unreliable results that could steer you in the wrong direction.
Do I need special tools for A/B testing?
Yes. Tools like Google Optimize (free), VWO, or Optimizely let you create variants, split traffic, and measure results. Your developer or marketing consultant can help set these up.