This happens when users leave before checkout is completed.
Abandoned Cart Explained
Why Abandoned Cart Matters
Reducing abandoned carts increases revenue.
Where You'll Come Across It
Ecommerce analytics.
Practical Example
Leaving without paying.
Frequently Asked Questions
What is a good abandoned cart recovery rate?
Industry averages suggest recovery emails can bring back 5-15% of abandoned carts. Even at the low end, that's significant revenue you would have otherwise lost completely.
When should I send abandoned cart emails?
The first email should go out within 1-3 hours while the purchase intent is still fresh. A follow-up 24 hours later can catch those who were genuinely distracted. A final reminder at 48-72 hours can include a small incentive.
Why do people abandon their carts?
The top reasons are unexpected shipping costs, being required to create an account, a complicated checkout process, concerns about payment security, and simply getting distracted. Addressing these issues reduces abandonment.