It involves capturing interest through forms, offers, or content.
Lead Generation Explained
Why Lead Generation Matters
Drives business growth.
Where You'll Come Across It
Landing pages and campaigns.
Practical Example
Collecting emails through a form.
Frequently Asked Questions
What is a lead in digital marketing?
A lead is someone who has shown interest in your business by sharing their contact information, whether that's filling in a form, signing up for a newsletter, downloading a resource, or requesting a quote. They're a potential customer you can now follow up with.
How can my website generate more leads?
Clear calls to action on every page, contact forms that are easy to find and fill in, compelling offers (like free guides or consultations), social proof like testimonials, and fast load times all contribute to higher lead generation.
What is a good conversion rate for lead generation?
The average website converts 2-5% of visitors into leads. Well-optimised landing pages can achieve 10% or higher. If your rate is below 2%, there's likely room for improvement in your design, messaging, or calls to action.