Retargeting helps bring back visitors who didn’t convert.
Retargeting Explained
Why Retargeting Matters
Increases chances of conversion.
Where You'll Come Across It
Ads on social media or Google.
Practical Example
Seeing ads after visiting a site.
Frequently Asked Questions
Is retargeting the same as remarketing?
They're used interchangeably, though technically retargeting usually refers to display ads while remarketing often refers to email campaigns. Both target people who have already interacted with your business.
Is retargeting annoying to customers?
It can be if done aggressively. Best practice is to cap the number of times someone sees your ad, exclude people who've already converted, and ensure the ads are relevant and helpful rather than repetitive.
Does retargeting work for small businesses?
Yes. Even with modest budgets, retargeting can be effective because you're only targeting people who've already shown interest. The conversion rates are typically much higher than targeting cold audiences.