Structured data uses schema markup to provide additional context to search engines.
Structured Data Explained
Why Structured Data Matters
Can improve search visibility and rich results.
Where You'll Come Across It
Behind the scenes in code.
Practical Example
FAQ schema showing questions in search results.
Frequently Asked Questions
Does structured data help SEO?
Structured data doesn't directly boost rankings, but it can earn you rich results in Google (like star ratings, FAQs, and event details) which dramatically increase click-through rates. More clicks from the same ranking position means more traffic.
What format should structured data use?
Google recommends JSON-LD, which is a script block added to your page's HTML. It's the easiest to implement, doesn't interfere with your visible content, and is the format Google prefers.
How do I test my structured data?
Use Google's Rich Results Test tool. Paste your URL or code and it will show you what structured data it finds, whether it's valid, and which rich result types it qualifies for.