Email marketing involves sending messages to subscribers to build relationships and drive sales.
Email Marketing Explained
Why Email Marketing Matters
High return on investment channel.
Where You'll Come Across It
Newsletters and campaigns.
Practical Example
Sending offers to subscribers.
Frequently Asked Questions
Is email marketing still effective?
Very much so. Email consistently delivers one of the highest returns on investment of any marketing channel. People who have opted in to your emails are already interested in what you offer, making them a warm audience.
How often should I send marketing emails?
It depends on your audience and content. For most small businesses, once a week to twice a month works well. Consistency matters more than frequency. Send too often and people unsubscribe; too rarely and they forget about you.
Do I need permission to send marketing emails?
Yes. Under GDPR and UK marketing regulations, you must have explicit consent before sending marketing emails. This means people need to actively opt in, usually via a signup form with a clear checkbox.